When it comes to exceptional getaways, Potters Resorts Hopton-on-Sea on the Norfolk coast provides a 5 star family experience that has firmly established itself as the best holiday in the UK.
How? Well, for over a century, we’ve been a family-owned business ourselves, and have a history of always raising the bar when it comes to family holidays.
And now, as the UK’s only provider of fully inclusive family breaks during the school holidays, you get to experience what holidays are truly meant for; quality time together.
Enjoy all the drink breaks you’d like without the bar billsWhat’s a family break at Potters Resorts all about?
While low headline prices from others might grab your attention, those family holiday costs can later soar with extra passes, activities and bills. But at Potters, all those hidden extras that add up elsewhere simply don’t exist.
Put simply, we’re your passport to worry-free family fun, entertainment and relaxation.
The Giant’s Swing at Potters Resorts Hopton-on-SeaNowhere else in the UK can you enjoy so much value in one simple price. Comfy accommodation, delicious food, a huge choice of drinks, a dazzling array of activities, leisure and sports, plus fun daytime entertainment and West End-quality shows are all included, without ever needing to reach for your pockets during your stay. Potters is a place where you and your loved ones can simply indulge.
Potters Resorts Hopton-on-SeaBut while all that value is important, what makes Potters such a special holiday destination for families is its welcoming community. From an award-winning and happy team taking care of everything to a friendly and joyful family atmosphere, there’s a sense of connection here that you won’t find anywhere else, making every moment a holiday highlight.
You don’t just have to take our word for it
Given all the above, it’s no wonder we’ve received such widespread recognition.
Our resort at Hopton-on-Sea holds 5 Star status from Visit England and has done for the last 23 years. Readers of Which? have put Potters at the top of their Best UK Holiday Parks and Resorts independent survey since 2022, beating all those other household names in the process.
Consistently glowing reviews from guests have seen us consistently win Tripadvisor’s Travellers’ Choice Award. And, with a Gold Seal from Good Hotel Award in 2024/25 for good measure (one of only 80 properties in the UK), our fully inclusive family breaks set the benchmark for quality.
Why have I never heard of Potters Resorts?
As a family-run business competing against the private-equity big boys in our industry, we can‘t compete when it comes to big, elaborate TV campaigns. Instead, the secret to our success for over a century has been the strong word of mouth of families who’ve visited, had a brilliant time, and then returned. But not before telling all their friends and family about their Potters experience.
With over 80% of first time visitors coming back, combined with a Customer Happiness Score® of over 93 in 2024, that makes Potters perhaps the best kept secret in the UK.
Create a beautiful reminder of your fully inclusive family break at PottersThe awards are great, but what truly sets Potters apart?
When you visit Potters for the first time, you’ll see firsthand our unwavering focus on providing an exceptional family holiday, every single time. Better yet, the benefits of enjoying a fully inclusive holiday snowball.
Because, not only do those added costs you’ll have to cough up elsewhere not exist in the first place, but their welcomed absence provides you and the family with a feeling of freedom and relaxation, as you take advantage of everything on offer.
BULLSEYE! Archery is just one of many inclusive activities available at Potters Resorts Hopton-on-SeaA world of activities and leisure
At Potters, we don’t charge extra for your fun and relaxation. From hilarious activities to invigorating pursuits, days are jam-packed for every age. Jump in a rally kart or test your aim at archery, laser clays or air rifle shooting. Hop on a segway, take on Cliffhanger and strap in to the Giant’s Swing. Will you be the Last Man Standing on our sweeper, or the first family member out of our inflatable assault course? Get techy with VR and AI, or enjoy the simple pleasures of quizzes and crafts. PLUS, in 2025, you can watch the mind-blowing Exciting Science experience too! The possibilities at Potters are endless.
Inclusive full board dining and kids menus ensure no tummy goes hungry, with no bills to spoil your appetiteDelicious food and not a bar bill in sight
Full board at Potters means tasty meals, four times each full day. With dedicated tables and children’s menus for convenience, full English breakfasts to wholesome carveries and light salads, no tummy is ever left rumbling at Potters; the perfect fuel for your fun!
And, from morning until night, a wide selection of inclusive drinks, from cocktails, soft drinks and milkshakes for the kids to coffee shop favourites, beers, wines and spirits for the grown-ups, are available to complement every moment of your stay. Whether you need refreshment after activities or enjoying hilarious entertainment, your trips to our bars won’t cost a single penny.
Totally 80s appearing at Potters Resorts from spring 2025The best in entertainment
With kids club activities, discos and family comedy to boot, every night is a memorable one at Potters. But the cherry on top is a different West End-quality show every night, featuring top-tier talent recruited from across the country. From variety shows and the best of musicals, movies and more, to our flagship production Simply the Best, you’ll find each night in our state-of-the-art theatres nothing short of extraordinary.
A wide choice of comfy accommodation
Our rooms are designed to feel like a true home away from home, combining style, comfort, and thoughtful touches to enhance your stay. Suitable for whatever your party size, and from cosy coastal bungalows to spacious hotel rooms, your accommodation will provide a breath of fresh air, with a varied selection of upgrades also available for added home comforts and amenities.
Exciting Science will be appearing on every Fully Inclusive Family Break in 2025, at Potters Resorts
Family breaks with unrivalled value
Every school holiday at Hopton-on-Sea in Norfolk is reserved for fun-filled family breaks, from Half Terms to Easter, and the Festive Season to our incredible #SummerOfFun.
And, while a break at Potters isn’t the cheapest option, we proudly stand by our belief that we offer the best value holiday in the UK.
With no expense spared, we continue to double down on providing a unique, all-encompassing and inclusive experience filled with quality, the highest standards and exceptional service, leaving you to focus on what matters most; making those amazing family memories, together.
Ready to experience the best of what a fully inclusive UK holiday has to offer? Book your Potters Resorts Family break today and discover why we’re the nation’s favourite destination for award-winning breaks.
Want to compare a Fully Inclusive Family Break at Potters against one of those other household names? Just click here.
