When it comes to exceptional holidays, Potters Resorts’ 5 star break experience has firmly established itself as the best holiday in the UK.
How? Well, for over a century, our family-owned business has a history of breaking the norm, and raising the bar in hospitality.
And now, with the UK’s only fully inclusive breaks offering unmatched value, picturesque destinations and award-winning service in one simple price, you finally get to enjoy what holidays are meant for; quality time together.
What’s a short break at Potters Resorts about?
Quite simply, it’s all about you; your fun, relaxation and entertainment.
With two 5 star locations to choose from, a stunning coastal resort at Hopton-on-Sea, Norfolk, and a peaceful countryside experience at Five Lakes, Essex, Potters provides idyllic destinations for adults seeking a fully inclusive UK holiday.
Potters Resorts Five Lakes, EssexComfy accommodation, delicious food, a huge choice of drinks, a dazzling array of activities, leisure and sports, plus fun daytime entertainment and West End-quality shows are all at your fingertips, without ever needing to reach for your purse or wallet during your stay. Free from unwanted extras and hidden costs, Potters is a place where you can simply indulge, and enjoy everything the UK’s only fully inclusive holidays provide.
Potters Resorts Hopton-on-Sea, NorfolkBut while all that value is important, what makes Potters such a special holiday destination is its welcoming community. From our renowned hospitality to a friendly atmosphere with like-minded adults, you’ll find a sense of connection that makes every moment memorable.
You don’t just have to take our word for it
Given all the above, it’s no wonder we’ve received such widespread recognition.
Both resorts at Hopton-on-Sea and Five Lakes hold 5 Star status from Visit England, while readers of Which? have put Potters at the top of their Best UK Holiday Parks and Resorts independent survey since 2022, beating all those other household names in the process.
Consistently glowing reviews from guests have seen us consistently win the Tripadvisor’s Travellers’ Choice Award. And, with a Gold Seal from Good Hotel Award in 2024/25 for good measure (one of only 80 properties in the UK), our fully inclusive destinations in Norfolk and Essex truly set the benchmark for quality.
The Glade Theatre, Potters Resorts Five LakesWhy have I never heard of Potters Resorts?
As a family-run business competing against the private-equity big boys in our industry, we don’t have anywhere near their marketing budget for elaborate TV campaigns. The secret to our success for over a century has been the strong word of mouth of guests who’ve visited, had a brilliant time, and then returned. But not before telling all their friends and family about their Potters experience.
With over 80% of first time visitors coming back, combined with a Customer Happiness Score® of over 93 in 2024, that makes a holiday at Potters perhaps the best-kept secret in the UK.
What truly sets Potters apart?
When you visit Potters, you’ll see firsthand our unwavering focus on providing exceptional experiences, every single time. Better yet, the benefits of enjoying a fully inclusive holiday snowball.
Not only do those hidden extras and added costs not exist in the first place, but their welcomed absence provides you with a feeling of freedom and relaxation, so you can simply indulge in everything on offer, such as…
The best in entertainment
Enjoy a different West End-quality show every night, featuring top-tier talent recruited from across the country. From variety shows and the best of musicals, movies and more, to our flagship production Simply the Best, you’ll find each night in our state-of-the-art theatres nothing short of extraordinary.
A world of activities and leisure
From serene relaxation to invigorating pursuits, your days will be filled with fun whatever your interests. Jump in a rally kart or test your aim at archery, laser clays or air rifle shooting. Enjoy a friendly quiz or craft alongside friends, new and old, or try your hand at watercolour painting. Find inner peace through pranayama or pilates, and get techy with AI or VR. The possibilities at Potters are endless.
Delicious food, and not a bar bill in sight
Full board at Potters means tasty meals, four times each full day. With seasonal menus crafted by our experienced chefs to wholesome carveries and light salads, we’ll satisfy even the fussiest of eaters.
And, from morning until night, a wide selection of inclusive drinks from coffee shop favourites to beers, wines and spirits will complement every moment of your stay. Whether you need refreshment after activities, or simply taking in your peaceful surroundings and West End-quality shows, your trips to our welcoming bars don’t come at a price.
A wide choice of comfy accommodation
Our rooms are designed to feel like a true home away from home, combining style, comfort, and thoughtful touches to enhance your stay. From cosy coastal bungalows to premier rooms in the countryside, our inclusive rooms provide a breath of fresh air, while a varied selection of upgrades are also available for added home comforts and amenities.
Adult only getaways with unrivalled value
Open all year round, and with the exception of the school holidays at Hopton-on-Sea which offers fun-filled holidays for families, Potters Resorts is the perfect UK holiday destination for adults only, come rain or shine.
Whether you’re visiting the rolling Essex countryside at Five Lakes or the picturesque Norfolk coastline at Hopton-on-Sea, 4-Night Midweek and 3-Night Weekend Breaks provide a fully inclusive and peaceful retreat from the busy world outside.
And, while a break at Potters isn’t the cheapest option, we proudly stand by our belief that we offer the best value holiday in the UK.
With no expense spared, we continue to double down on providing a unique, all-encompassing and inclusive experience filled with quality, the highest standards and exceptional service, leaving you to focus on what’s most important; making those amazing memories, together.
Ready to experience the best of what a fully inclusive UK holiday with us has to offer? Why not take the tour of our Resorts and discover why we’re the nation’s favourite destination for award-winning breaks.
